Diesel is synonymous with the highly sought-after denim, known for its oozing sex appeal and hints at rebellion. Created by Italian designer Renzo Rosso in 1978, Diesel has since branched out into a global empire of many luxury goods. The brand’s popularity is bolstered by its provocative and youthful campaigns which provide many with inspiration. Diesel perfume is the epitome of the brand, promising and daring, yet collected. Its first fragrance, Diesel, was launched in 1996 and has been followed by 30 successful fragrances.